One of the most eagerly-awaited events in the Indian sporting calendar has been the high-profile Premier Badminton League (PBL), which in a way caught up with the IPL in terms of player participation and unearthing unknown talent.
But, like all other leagues in India, PBL too may not have a smooth run for the next edition in January 2021 owing to the coronavirus pandemic.
“These are still early days. We are keeping a close watch. Sponsorship interest will be lukewarm for Olympic sports,” says Mangipudi Prasad, executive director of Sportzlive which organises the PBL, in a chat with Sportstar.
“The sponsorship revenue has been low in the past and continues to be a challenge. The teams still face financial challenges as the expenses like players’ salary, employee and travel cost keep going up every year, but…