The media rights for the next five seasons of the Pro Kabaddi League (PKL), the second-most watched sports league in the country after the Indian Premier League, was retained by Star India for Rs 905 crore. The base price was set at Rs 900 crore and while six prominent media enterprises picked up the Invitation to Tender (ITT) document, only Star India participated in the auction.  

The PKL team owners, however, are unhappy with the whole auction process and believe the league could have generated a higher broadcast revenue. 

Rajesh Shah, the owner of the three-time champion Patna Pirates, observed that the true value of PKL has not been discovered. “Kabaddi is a very popular and important Indian sport. Star played a big role in popularising it on television for these last seven years, as have all the stakeholders – the team owners and everyone associated with kabaddi. I…

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