Star India’s association with the Pro Kabaddi League (PKL)is set to continue as it has retained the League’s media rights. Star India will hold the media rights for the PKL, India’s second most-watched sporting league, for the next five seasons (2021-2025).
The upcoming season of the PKL is likely to commence in July and it stands to be the first indoor sporting league to resume in India post the coronavirus pandemic. Mashal Sports, the organising company of the PKL, held auctions for the media rights on April 15.
This was the first time that Mashal Sports had offered the media rights to eligible domestic and global players through an open tender process. There is still no clarity on the number of bids and who the other bidders were.
Commenting on the development, K. Madhavan, president of The Walt Disney…