After a slew of high-profile signings in its top league, women’s football in England further underscored its growing resilience during the pandemic by securing a new three-year sponsor for the FA Cup.

Vitality, a health and insurance company, will begin its deal from the quarterfinals of the pandemic-delayed 2019-20 competition that resumes this month.

Brushing aside concerns over its long-term future because of the coronavirus outbreak, the women’s game in England is on an upward trajectory fueled by a domestic sponsorship deal of its Super League starting this year reportedly worth more than 10 million pounds ($13.2 million) over the next three seasons.

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Women’s Super League: American Tobin Heath joins Manchester United

 

Overseas TV deals have also been sealed in Scandinavia and Central America, helping give clubs the revenue to enable them to afford top players…

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